Brand Guide
Graff
Founded 1960 · London
From the Spectra Collection
Signature Collections
Butterfly
1980s–presentThe recognizable diamond butterfly motif in white and yellow diamonds. I strictly hunt for the earlier examples—the stone selection is noticeably superior to their modern production run.
Fancy Colored Diamond Pieces
1980s–presentThis is where Graff cemented his legacy. Vintage pieces featuring documented exceptional colored stones (blue, pink, orange) are the absolute apex of the brand and perform phenomenally.
Classical Settings
1970s–1990sThe early work. Cleaner, far less baroque than modern Graff. These pieces prove that when you have world-class diamonds, you don't need excessive metalwork to make a statement.
Important Single Stones
OngoingGraff has handled some of the world's most important diamonds, like the Graff Pink. Any piece containing a documented, significant stone is museum caliber and priced accordingly.
High Jewelry Suites
1970s–presentComplete, matched suites of necklaces, bracelets, and earrings. They are incredibly rare to find intact and command a massive premium over breaking them up into individual pieces.
Authentication Guide
Hallmarks
- ◆Look for the distinct 'GRAFF' signature, though placement and sizing vary depending on the piece's structure.
- ◆Assay marks and metal purity stamps will accompany the brand signature on authentic pieces.
What to Look For
- ✓Breathtaking center stones; Graff is historically known for handling some of the world's most impressive diamonds.
- ✓Immaculate pavé work and settings that elevate and celebrate large center stones.
Red Flags
- ✗Mediocre or commercially graded diamonds set poorly.
- ✗Base metal construction or signs of fading plating.
- ✗Rough, scratchy, or uneven pavé settings.
Price Ranges
Best value era: 1970s–1990s
What Dealers Look For
While certificates for large stones are incredibly helpful, the majority of estate Graff moves beautifully without original paperwork.
Do not be deterred by missing boxes or folios; focus entirely on the stone quality and the setting's craftsmanship.
Graff's identity is tied to the diamond. If the stones are spectacular and expertly set, you are looking at the right indicators.
Frequently Asked Questions
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